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Thread: Ferrari SUV

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    Default Ferrari SUV

    Just posted a blog on a few topics including the soon to be launched Ferrari SUV. Here's the link to the article:

    https://karenable.com/thoughts-ferra...-scg-gma-more/

    Thoughts? Comments? Should Ferrari launch an SUV?

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    No.

    Next question?

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    Longer reply - I totally agree with everything you've said in your article. While adding an SUV to the Ferrari line up may not be a bad move short term (although that's debatable) longer term it's not a good idea at all. At the point at which Lamborghini makes mostly SUVs and the odd Supercar it'll cease to be Lamborghini and become a posh SUV producer who makes a few Supercars on the side. In essence it'll kill the brand. It'll make the VW group lots of money but it'll still kill the brand.

    If I were Ferrari I wouldn't be worried about losing sales of SUVs to the likes of Lamborghini, Bentley or Aston Martin. I'd be very happy with what those manufacturers are doing, stick to my own core market and my strong brand and watch the others dilute theirs chasing a fast 'buck'. It's a very short-sighted move if Ferrari do go down the route of 'diversifying' into other markets imo.
    Last edited by Nosevi; 06-04-2021 at 03:03 PM.

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    Quote Originally Posted by Nosevi View Post

    If I were Ferrari I wouldn't be worried about losing sales of SUVs to the likes of Lamborghini, Bentley or Aston Martin. I'd be very happy with what those manufacturers are doing, stick to my own core market and my strong brand and watch the others dilute theirs chasing a fast 'buck'. It's a very short-sighted move if Ferrari do go down the route of 'diversifying' into other markets imo.
    Completely agree.

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    A big mistake if they do. With a time machine set for 2042, I can just see it now, 20 year old Ferrari's SUV's languishing in the classifieds at £20k, with high miles, looking long in the tooth and well used, rear carpets with dog hair and kids crisps / sick.
    No one touching them with a barge pole, nothing exclusive about them and destroying the brand image. Bit like 20 year old Porsche Cayenne's do for Porsche now. Bentley Bentayga's are heading this way too.

    As you say, best ignore short term profit and preserve the Ferrari brand name.
    Last edited by Mark Blanchard; 06-04-2021 at 04:17 PM.

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    Quote Originally Posted by Mark Blanchard View Post
    A big mistake if they do. With a time machine set for 2042, I can just see it now, 20 year old Ferrari's SUV's languishing in the classifieds at £20k, with high miles, looking long in the tooth and well used, rear carpets with dog hair and kids crisps / sick.
    No one touching them with a barge pole, nothing exclusive about them and destroying the brand image. Bit like 20 year old Porsche Cayenne's do for Porsche now. Bentley Bentayga's are heading this way too.

    As you say, best ignore short term profit and preserve the Ferrari brand name.
    Really don’t like/ understand SUVs; but that aside, as you say coming to a council estate near you soon!!!

    Personally I think they could buck the trend and do something particularly cool in a saloon, something like the Lagonda but more “Ferrari” but that’s just me.

    As to the green racing point...I think letting Perez go will prove to be a big mistake. What papa Stroll is up to who knows, beyond enjoying the lime light, getting his brat a ride; and getting somebody else to pay for the above and increasing the value of whatever stake he has in the game...! Sounds like fun if you can do it!

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    If Ferrari feel the need to increase market share then please create a small engined light weight two seater sports car. Plenty of scope to showcase some carbon porn (with a realistic lower cost through higher volumes) . Small 3 or 4 cylinder engine with turbo nutter setting, and or hybrid boost for a short burst (so no massive batteries, and the button on the steering wheel could say KERS overtake ).

    Yes it might devalue the brand as it would be a much cheaper Ferrari , but being a Ferrari sports car it would have good residuals and remain desirable. Make it look nice and call it a Dino, and I bet you Ferrari would sell as many as they could make.

    I know no one will want to develop a new ICE , so raid Fiats groups catalogue for lots of the bits.

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    Quote Originally Posted by Mark Blanchard View Post
    A big mistake if they do. With a time machine set for 2042, I can just see it now, 20 year old Ferrari's SUV's languishing in the classifieds at £20k, with high miles, looking long in the tooth and well used, rear carpets with dog hair and kids crisps / sick.
    No one touching them with a barge pole, nothing exclusive about them and destroying the brand image. Bit like 20 year old Porsche Cayenne's do for Porsche now. Bentley Bentayga's are heading this way too.

    As you say, best ignore short term profit and preserve the Ferrari brand name.
    Really interesting point on the Cayennes. A 15 year old Cayenne is nothing more than a tired old car with massive maintenance bills.

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    Quote Originally Posted by Boxer View Post
    Really interesting point on the Cayennes. A 15 year old Cayenne is nothing more than a tired old car with massive maintenance bills.
    Isnít Autotrader a great way to waste some time

    Cayennes at £3k, new what are they £100k plus?
    Bentayga (or whatever itís called) now sub £80k after 5 years, new what £200k?
    Urus, £170k after three years, new close to £300k I guess?

    Thatís ďnormalĒ car depreciation %. Iím guessing a Ferrari SUV will get top billing and not one Ferrari will make customers buy to access the latest ďspecialĒ? Will Ferrari owners put up with that; when by in large there has been an expectation of making money?

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    Quote Originally Posted by A348W View Post
    Isnít Autotrader a great way to waste some time

    Cayennes at £3k, new what are they £100k plus?
    Bentayga (or whatever itís called) now sub £80k after 5 years, new what £200k?
    Urus, £170k after three years, new close to £300k I guess?

    Thatís ďnormalĒ car depreciation %. Iím guessing a Ferrari SUV will get top billing and not one Ferrari will make customers buy to access the latest ďspecialĒ? Will Ferrari owners put up with that; when by in large there has been an expectation of making money?
    Agree on all except the point on top billing. I am sure in two years the Purogangrene will be the Ferrari you need to buy to get in live for the next GTO/Pista etc.

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